YEAR

2022

LOCATION

Barrio de Salamanca, Madrid

DEVELOPER

OWL Partners, Intesta Construcciones

SERVICIOS

Branding, Architectural Visualisation, Programming, Marketing.

ALCÁNTARA 6, A PROPERTY THAT OFFERS THE OPPORTUNITY TO BECOME AN ACTIVE PART OF MADRID’S HISTORY.

This project stems from an unusual combination: heritage and urban energy. Against a backdrop of time-worn façades and a contemporary perspective, the past, present and future are intertwined through architecture and design, giving continuity to more than 150 years of Madrid’s character.

WE TRANSFORM the design into a visual experience TAKING CARE of every frame to convey character and coherence.

Branding

The identity of Alcántara 6 was built upon the essence of the building and the way it relates to Madrid. We sought to understand its history, its architecture and its urban presence in order to translate them into a brand language that is serene, precise and full of character. Building on this foundation, we designed a cohesive visual and verbal system, where every detail counts: a recognisable, sophisticated brand that reflects the project’s true value, designed to maintain its positioning without the need to emphasise it.

WE SHAPE property value when strategy, design and EXPERIENCE come together as a single concept.

Strategic consultancy

The interior design of Alcántara 6 was shaped by opening up the traditional, highly compartmentalised layout of the homes in the Salamanca neighbourhood. We sought a balance between heritage and contemporary living, where the spaces would convey a sense of solidity, calm and understated elegance.

The result is a series of interconnected, urban spaces, crafted through careful consideration of proportion, materials and light, which complement the architecture without overpowering it. A way of living that stands the test of time, untouched by the ephemeral.

SOFÁ

El sofá modular se concibe como una pieza continua y orgánica que acompaña la arquitectura y refuerza la sensación de fluidez. Más que un objeto, conecta interior y exterior con un mismo gesto, invitando a habitar el espacio sin límites.

ISLA

La isla central equilibra precisión y calidez: piedra natural, líneas limpias y una presencia serena. Se diseñó así para actuar como el núcleo del espacio, ordenando la cocina y favoreciendo el encuentro sin excesos.
La materia aporta peso y permanencia; la iluminación marca un ritmo cálido que acompaña los momentos compartidos.

WE CONCEIVE the interior as a natural extension of the building.

marketing online

In an increasingly competitive property market, digital presence makes all the difference. That is why we designed a comprehensive online strategy for Alcántara 6, featuring a well-designed, user-friendly website and an advertising campaign across selected digital media to broaden its reach and attract qualified enquiries.